1. Have you written a marketing plan that you can consult with regularly? Before writing a market-ing plan, it is important to define what marketing is -Marketing is everything you do, to place your product or service in the hands of potential customers. A marketing plan is a great road- map for all marketing strategies throughout the year. If you don’t know where you are going, how are you going to get there? Every business should have a SMART marketing plan which should be reviewed monthly.
2. Have you identified your target market? Target market, refers to people who are most likely to need your product or service. It is a known fact that 40% of your marketing effort comes from identifying your target market, which means that in spite of having the best marketing plan in the world, if you are yet to identify your target market, you will not be as successful at achieving your marketing goals.In order to identify your target market, you need to understand the patterns of those your product or service caters to, thoroughly- Are they single? Are they married? Where do they live? Do you know their economic status and education level?
3. Do you have a marketing budget? If you fail to allocate some funds for a marketing budget, then your business might suffer the risk of a slow pace. For example, putting money aside for a Search Engine Optimisation campaign may be the difference of 1000 hits per month on your website as opposed to only 4 hits, influenced by not having budgeted for this tool. More hits, means more expected return on investment.
4. Do you have a database? In order to grow your business, you should have a database of pros-pects and clients. You should also have a strategy to grow your database.The more information you have about them, the easier it is to target them. Using databases, it is easier to store, sort and create lists of contacts and customers.
5. Is your marketing material compelling? Mar-keting material may include brochures, corporate gifts, flyers, postcards etc. Do you have catchy headlines and a clear call to action? There is no point in having branded material if there is no instruction on how prospects can reach you. Are you speaking di-rectly to the needs and wants of your target audience? Make sure your marketing communication is clear and concise. Are you using power marketing words? Here are just a few: Amazing, Breathtaking, Convenient, Extraor-dinary, Superior, Unique and Viable.
6. Do you have a lead generation system with at least 10 specific marketing tactics? What chan-nels do you plan to execute, to reach a wider au-dience? There are so many to choose from, including direct mail, advertising, referral systems, word of mouth marketing, networking, thought leadership, speaking engagements, column, newsletter, publicity, special events, exhibitions, tradeshows, social media, sponsorship, testimonials, seminars, and search engine optimisation just to mention a few. You need to do re-search and decide the best one to use for your business