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Ready, Serve, Win! – Essential Woman Magazine
Business Strategy

Ready, Serve, Win!

Abisola Owolawi
Written by Abisola Owolawi

With the steady fall in the global price of crude oil and corresponding decline in foreign exchange reserves, one hardly needs well versed pundits to be reminded that Nigeria’s economy

was not spared from a merciless hit in recent times and for millions of countrymen who recently ushered in the great novelty of change, it is a lingering hope that a greater change is within reach.

This hope for change has spread its tentacles as businesses and consumers tighten their belts in a bid to monitor spending and protect the existing bottom line. Creative strategies to make price less relevant in the market place (while axing every notion of aggressive marketing budgets), are birthed daily but in spite of all the apprehension -induced approaches to doing smart business in an economic downturn, it has never been more important to note that whether the economy is robust or poor, exceptional service remains a unique selling point.

Competition couldn’t be fiercer- turning prospects into a steady customer base regardless of the economy’s direction, is the order of the day and customers who discuss their servicing experiences become the unconscious lifeline of service providers- leading to either referrals or lost business. As a professional or service provider, being exceptionally service -conscious has become clearly undebatable.

In a bid to prepare for greener pastures, clever strategies will go against the norm of trimming service with businesses forking out more injection into service infrastructure, knowledge management, business With the steady fall in the global price of crude oil and corresponding decline in foreign exchange reserves, one hardly needs well versed pundits to be reminded that Nigeria’s economy

was not spared from a merciless hit in recent times and for millions of countrymen who recently ushered in the great novelty of change, it is a lingering hope that a greater change is within reach.

This hope for change has spread its tentacles as businesses and consumers tighten their belts in a bid to monitor spending and protect the existing bottom line. Creative strategies to make price less relevant in the market place (while axing every notion of aggressive marketing budgets), are birthed daily but in spite of all

process improvement schemes and strategic alignment with superior customer service operations.

Have they lost their minds? – Far from that. In fact, today’s maxim is : what you put in is what you get out and if outsmarting the competition requires a more service

-savvy workforce, then may the best force win! Where competition is tough, great service builds customer loyalty in a way nothing else can.

All excuses being exhausted, many will find that the promise of greater business feats lie in the scourge of a poor economy. Perhaps forecasts will change overnight, perhaps they won’t- but businesses will stretch their imagination further, professionals will hold on to another day on the payroll and consumers will spend hard earned currency with a big heartfelt smile – all because of the great service elixir.

Abisola Owolawi

With a Business Media and Communications background, Abisola Owolawi’s professional expertise cuts across Radio, Television and Publishing platforms in Sub-Saharan Africa markets. Prior to founding her Lagos- based integrated consultancy, 30Watt Media, she served as the West Africa Correspondent to Forbes Africa, Forbes Woman Africa & Forbes Life Africa magazines respectively- before, she held Business Development and Brand Management roles at Business & Financial news network, CNBC Africa and Business to Business Publisher, 3S Media respectively, in Southern Africa. Abisola serves as a contributing writer and content provider to leading African and International business platforms. She has anchored cross sectoral round tables and discussions on platforms that promote the future of African business. Her professional passions include great Communication skills & exceptional service in Business.

About the author

Abisola Owolawi

Abisola Owolawi

With a Business Media and Communications background, Abisola Owolawi’s professional expertise cuts across Radio, Television and Publishing platforms in Sub-Saharan Africa markets.

Prior to founding her Lagos- based integrated consultancy, 30Watt Media, she served as the West Africa Correspondent to Forbes Africa, Forbes Woman Africa & Forbes Life Africa magazines respectively- before, she held Business Development and Brand Management roles at Business & Financial news network, CNBC Africa and Business to Business Publisher, 3S Media respectively, in Southern Africa.

Abisola serves as a contributing writer and content provider to leading African and International business platforms. She has anchored cross sectoral round tables and discussions on platforms that promote the future of African business.

Her professional passions include great Communication skills & exceptional service in Business.

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